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Not Real
N/AAugust 09, 2023
Mindsparkle Mag
Microsoft - The Create Team
The Create Team is a group of passionate professionals that help Microsoft customers turn their ideas into tangible visual content, through the design and development of functional and intuitive platforms.
They came to Not Real looking to shape their brand's personality, including their logo, plus a comprehensive visual system that could be applied to their stationery, swags and communications, among other applications.
We believe that the word "Create" is full of power. In our vision, the process of creating is a result of the interaction of two aspects: Thinking & Building. Creative thinking starts with letting our brain organically flow with ideas, keeping structures and boundaries aside. And building, on the other hand, refers to organizing those ideas and making something tangible.
To express this vision, the brand system is meant to be bold, playful, fresh, energetic and human; as well as organized and functional.
Creator: Not Real
