The Flowner is a floral design and styling studio. The studio specializes in custom decorations for social events as well as floral design workshops and tutorials. They asked Maniac Studio to design their visual identity.
To redesign the brand identity, we focused on the delicacy, sobriety, and sophistication that The Flowner represents. We chose a soft color palette that harmonizes, unifies, and adds variety to the brand's applications.
We settle on a bold logo that harmoniously contrasts two fonts. It is designed to be subtle and meant to be gracefully stretched. The previous graphic symbol was re-interpreted to be more balanced and minimal.
Creator: Maniac Studio