The Gatherers Identity

This week like every week, we've selected the best ten projects featuring the embossing technique. If you haven't checked our Top 10: Branding & Embossing, do it right away! One of the works featured in our weekly inspiration entry really caught our attention, and we've decided to create an exclusive post for it! Meet: The Gatherers, a New Zealand-based floral studio, specializes in arrangements that embrace and celebrate the natural environment.

Both Studio was asked to create a new brand identity to elevate and enhance the work the studio produces and to better represent their aesthetic.

The new identity's application seeks to enhance rather than overpower the arrangements it sits alongside, incorporating the soft, warm tones of various uncoated paper stocks, natural cotton ribbon, and embossed elements to subtly introduce texture. A layered approach ensures The Gatherers brand is embedded throughout the customer experience, with considered details like the tear-off notecard section of the custom folders.

Additional credits Folio photography by Shelley Horan