The Gorgeous Spice Company offers a series of highly versatile spice blends, supported by a rich media experience that includes recipes, kitchen playlists, and product recommendations. Though its blends are available from regional boutique retailers near the company's home in Canada's Southern Georgian Bay region, most customers get theirs through an immersive monthly subscription experience.The problem with the spice business, as the Gorgeous founder saw it, is that its products are either too prescriptive this is for chickenor too arcane, requiring technical ability that promotes elitism. The Gorgeous blends were created to subvert those extremes, combining fresh spices into coherent cant fail flavor profiles all their own. The results are products so versatile that they can literally be used on popcorn and accessibility that encourages both experimentation and liberal consumption.The design solution was focused very much on dimensionalizing that end benefit in an equally subversive way. Rather than take the dangerous route of pedantically explaining these attributes, the series vividly implies them with a pastiche of cues from popular culture. Blending these loose pop cultural references with a playful palette and irreverent typography, the result conveys something one collects simply for the fun of it album covers, paperbacks, and Pokemon cards along with a joyful invitation to come and play.