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The Graces cover image

SDCO Partners

N/A

April 14, 2021

Mindsparkle Mag

The Graces

SDCO Partners designed the branding for The Graces. New York based textile makers The Graces use only ethically produced ultra-long-staple organic cotton to create their exquisite bath linen. The brand name derives from the idea of personal daily rituals, and the designers' visual identity was inspired by Antonio Canova’s Neoclassical sculpture The Three Graces and a trinity of brand values of environment, quality and luxury. The values are expressed as a motif of three X marques – sibling forms composing a familial whole. The marque aligns to a monospaced logotype applied to the reverse side of the stitched label and swing tag.

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