Charlie Smith Design designed The Peep Branding. Launched last year as an e-newsletter, The Peep began as a passion project.. Each issue featured a creative, ranging from copywriters to photographers and artists, responding to a theme set by the previous contributor. But the studio has bigger ambitions and seven issues in, it’s ready to grow.

The Peep is all about celebrating the creative industry and the magic that goes on behind the scenes. The two main categories are ‘Creative Lives’ and ‘Process’. Each category is divided into subsections that offer glimpses into a creative’s life, whether that’s looking at work, life in the studio or a career journey. The features range from spotlights on projects to quick-fire questions and in-depth interviews.   ‘Unseen Ideas’ will be a regular slot that celebrates all those great concepts that never came to be. In this age of instant gratification and the hunger for likes on Instagram, it’s important to see this side of creativity, and that’s a balance we have wanted to address,” says Charlie Smith.   The studio worked with a copywriter to achieve the right name and tone of voice. “We decided on The Peep because it conceptually articulated what we wanted to do, taking a glimpse into other creative minds,” adds Smith.

The visual identity is bold but playful. The eye icons can be animated, the colour palette is bright and vibrant, and the bespoke typeface has been designed in-house.   The challenge was creating a distinctive identity that didn’t overshadow the variety of work that it is championing online.   “We wanted to create something that wouldn’t clash or compete with the brilliant work that we feature, but we knew we needed something distinctive that had personality,” says Charlie Smith.   The Peep online magazine launches today, and the newsletter will continue to feature work on a bi-monthly basis.   “As a studio we’re always so impressed with work produced when we collaborate with other creatives. So, having an opportunity to feature them and others on The Peep is really exciting. We know this next step for The Peep will allow others to discover and share the most engaging talent in the creative industry” concludes Charlie Smith.   You can visit The Peep and sign up the newsletter here