THIS IS NOT A POT-DE-VIN, IT'S A CIDER

Studio Miles each year, to thank their customers for their trust over the past year, they create a new and unique surprise for them. This is a golden opportunity for their team to fully unleash their creativity in a project without constraints. However, few customers are forced to refuse our little attention, for fear of bribes. Finding this situation a little crazy, they seized this occasion to make it the genesis of this project.

In collaboration with the Equinoxe Cider Farm, they avoided this situation in a humorous way by developing the complete packaging of three bottles of cider. In truth, this is not a bribe (pot-de-vin in french), its a cider. With certain nods to the stereotypes of shenanigans and bribes, we have developed a series of bottles that are both kitsch, with Italian / western spaghetti inspirations, while having a modern and current touch. Every little detail has been thought out with a view to solidifying the message and the visual universe with the intention of pushing the concept to its maximum.