It's been a long time since we last traveled with you. So today, we're taking you to the gorgeous city of Melbourne. It's Australia's cultural capital. Museums, art centers, and any other type of art celebration happen at this metropolis. Also, it's where Thy Tran, an architect with personality, is based. She asked Studio Sly to develop an identity that spoke to Thy's vibrant personality and style.
Studio Sly's creative team created her personal branding around her slight Art Deco influence at work. The idea was to embrace curved lines that incorporate a trouble T cross - her initials - that intertwine within the shapes. When adding Extract Cactus paired with Colorplan racing green allowed us to add vibrancy to the identity.
Creator: Studio Sly