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Tierra Sol cover image

Menta Picante

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December 17, 2021

Mindsparkle Mag

Tierra Sol

A year or so ago, we became plant lovers, and we celebrate everything that grows thanks to our mother earth. After learning how to take care of these not so delicate, small greens, we knew we were up for a challenge. Yes, we must confess we started with tiny cacti on the window frame. So today, we're taking you to the always sunny California to feature Tierra Sol Studio's branding design by Menta Picante

Tierra Sol is a company dedicated to planting and handmade pots located in North Carolina. Six years ago, the owners, a lovely couple, started the business. Their idea was to give the possibility to everyone to become a plant grower without having to suffer any kind of loss. So, they came up with a set of tiny starter kits. They included the plant's preferable type of soil and ultra-detailed instructions on how to take care of them. Everything was on track after exhaustive research on the couple's part. Tierra Sol was born. To enter into business, Tierra Sol needed an identity to succeed in the market; that's why they asked Menta Picante to create their brand universe. Designers worked on a nature-exclusive identity system with simple and beautiful illustrations. Inspiration came from the naming's simplicity and mostly from nature. Clay, soil, water, the sky, and of course, the cacti created the color palette. 

Tierra Sol's overall identity has a friendly appeal, and it looks effortless even though we know that behind stunning branding and a fructiferous plant, there's a lot of work. 

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