A heaven on Earth, an Eden, a garden. Meet Tierra Jiasú.

Because everything good happens in a garden. Our happy memories, our dreams, and our desires; all are bound to gardens. Among trees, flowers, animals, the sun, and the wind, we understand the world, but also, we understand ourselves.

In Tierra Jiasú, we feel alive, at peace. There is no chaos or danger. This garden has the power to bring us into the light and be one of the solutions to the climate crisis. How? Through mindful, intimate, and personal experiences -based on the permaculture principles- where one could care for the environment, care for all the natural resources, and care for the spiritual being.

The start point is the logo. Franca Studio's creative team designed a majestic one; with a classical bookish style, almost biblical. Then, a group of icons. As a permaculture garden, Tierra Jiasú moves inside a cycle, a flower with seven principles, hence their seven icons. Each one has a natural look: so free, so wild.

The color palette is an homage to nature. The colors designers see, feel, and listen to when outdoors… The tones we find in a landscape, in a lake, in the trees, in the animals. Franca Studio built an emotional territory that reflects freedom, awareness, and empathy.

Regarding verbal identity, their editorial team has created a tone of voice that unites literature, poetry, and science, where metaphors, quotes, and data leave a mark in every word.

“When the world wearies, and society fails… there is always the garden”.