Tradeer® is an upcoming Point of Sales software provider, using the latest technology available; to help business owners grow and nurture their customer base. Through social media channels to e-commerce and website platforms, the brand aims to bring businesses of all types, shapes, and sizes to the 21st-century marketplace. Saul Osuna and his teammates were the creative minds behind Tradeer's UX and UI design. 

"We intended to use an animal name as a trademark. Since the business is concerning providing services to traders." says the founder. After exhaustively revising a long list of animal names, the client came up with one that perfectly suits their business. Honestly, it sounds effortless, as there's no better combination possible. Creatives designed Tradeer's UX and UI while the software was under development, following the brand aesthetic. They made the design of the screens super clean and featured the lively colors of the brand and leaving wide negative spaces which correlate with the Tradeer style. Plus, designers considered that later on, the brand is interested in introducing and positioning as a software and hardware company.

The overall design for Tradeer's interface is optimal and functional to the brand's needs. And its digital campaign on social media has uniform and clear communication. 

Additional credits Tradeer Logo Pattern: Iván Migoni Project Manager: Mónica Olvera