Trokya beer

Pata Studio designed a brand identity and labels for Trokya, a new Turkish craft beer brand with 3 different recipes. The naming of the brewery is inspired by Thrace and Trokya is the first brewery opened in this region. The label designs emphasize the craft characteristic of the brand with different analogue illustrations.

The designers kept the logo minimal by customizing letters in parallel with the label shape and focused on the illustrations that describe different experiences with visual storytelling. Each illustration shows a different change of dimension and perception through the taste of these beers which allow the consumer a creative interpretation at the same time.

By combining handmade drawings and a golden highlight, the designers have created a unique signature brand-look for Trokya that is easily identifiable from a large number of competitors in the same space. For each upcoming recipe, there will be a different handmade technique which will allow them to create different solutions under the same arch.