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Pràctica

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May 14, 2022

Mindsparkle Mag

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Tropic Gallery

Identity refresh and social media graphic development for Tropic Gallery, an online concept store that seeks sustainable and beautiful alternatives for family products. Pràctica studio was in charge of its branding and visual identity, which features a dynamic and fun style. 

The friendly humanization of the brand conveyed through an illustrative language with a set of creatures and alphabet letters connect directly with the audience, generating a playful language that comes to life through the brand communication itself.

Additional credits Motion design by @design_by_native Font used: HB Hue by Berton Hasebe

Creator: Pràctica

animation brand branding characters graphic design illustration interactive letters logo mindsparkle mag Tropical gallery typography visual identity
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