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Lyon & Lyon
N/AJanuary 07, 2018
Mindsparkle Mag
Twisting Spirits are described as IT geeks turned gin geeks. In creating their packaging design, design studio Lyon & Lyon aimed to take their love of data and apply it to the traditional world of gin.
They explain, 'TS's gins have very distinctive flavours we wanted the consumer to experience each flavour before tasting it, which is hard with a clear liquid. We open sourced their ingredient data, representing every ingredient as a coloured bar, the more of it the bigger the bar. Each flavour is printed onto its own tactile embossed GFSmith Colorplan, so it feels like it tastes. The website layout nods to the early days of the internet, a nostalgic loading page takes the user to the option of arranging the gins by their ingredient of choice, and there's a lot to choose from. It's a great way to discover what flavour the colour bars represent on the labels.'
Creator: Lyon & Lyon
