Bratus Agency ® designed The Type-Face project. The main purpose of Mặt chữ (Type-faces) is to establish a packaging system for coffee and cacao gifts, belonging to Von Viet Project and Bratus. Inspired from the daily coffee and cacao habits in the past, the designers look back and re-consider the colonial cultural highlights and Indochine design factors in Vietnam’s twentieth century. At the end of the research, they decided to revive the elegance of Vietnamese typefaces in the past – the forgotten cultural heritage.

Since they had collected a big precious typeface collection and neither of them was enough to represent the whole era, they determined to recruit all typefaces by selecting random letters from each type and setting them on different faces of the box. That is also the explanation for the project names Mặt – Chữ (Type-faces). The final output becomes a multidimensional artwork spreading out the packaging surface and tells its own historic stories.

They also invest the silver-foiled silkscreen printing on the quality paper to enhance the result’s experience. To promote convenience and environmental-friendliness, they design an unglued take-away holder with cardboard material. The content of the packaging reflects the verbal language of advertising in old Saigon, with familiar, rustic, and exciting messages. 

Mặt-chữ (Type-faces) project not only appreciates the eternal aesthetics and diversity of the previous decades’ typefaces, as well as reminds the constant development of Vietnam’s graphic design and the cultural potential for modern packaging.