Mindsparkle*

Söderhavet

N/A

DATE

March 12, 2017

EDITOR

Mindsparkle Mag

Type & Tell Design

When Bonnier media group needed a visual identity for their new self-publishing service, they asked Söderhavet to create the design and concept. The designer gave Type & Tell an identity which reflects the writer’s reality by playing with the contrast between the closed room and the commercial world. Bonnier media group and digital agency Nansen gave Söderhavet the assignment to create the visual identity for Bonnier’s new digital service Type & Tell. The innovative self-publishing tool lets writers create, publish and sell their own books in an intuitive and simple way. Söderhavet created an overall concept for the visual identity consisting of logotype, colour scheme and guidelines. It reflects not only the offer but also the user’s reality by contrasting the writer’s solitary room with the commercial world.