UEA Live

Since 1991, the UEA Live Literature Festival has been attracting world-class writers and thinkers to Norwich. It’s here that formidable talents – such as Zadie Smith, Kazuo Ishiguro and Emma Healey, to name a few – have given lively interviews about their life and work to over six thousand book-lovers each year.

Ark were commissioned to take the Festival into its next chapter, with a powerful look designed to appeal to a whole new generation of literature fans.

Ark created the new logo using the curves of the UEA ‘glint’ to form the shape of an open book, giving a nod to the festival’s history and setting, as well as literature. The logo is used dynamically and playfully across the brand to bring assets to life and is an ever-present in communications.

Together with a fresh, modern colour palette, and heavyweight type that calls to mind the university’s famous Brutalist architecture, well-placed typographic animations bring the written word to life across all digital channels.

Ark oversaw the rollout of all launch assets, including brand guidelines, print collateral, motion graphics and website design.