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Vincent Schwenk, Vitaly Grossmann & Jürgen Branz
N/AJune 15, 2022
Mindsparkle Mag
Colorful blobs, soft shoes, bright, light, and fun atmosphere - yeah, count this creative trio in for this kind of brief! The result of our collaboration with the creative team at UGG for the SS22 campaign. Besides doing all digital explorations and animation, they try ALL the shoes while working on this gig. Vincent Schwenk, Vitaly Grossmann & Jürgen Branz spare you with these images though.
The beautiful part of this teamwork was the trust the UGG team put into their working pipeline and production management. In the first stage, they had a quick RND turnaround where they shared and discussed all concepts and ideas, no matter the quality of the render. Then, the team decided it was worth improving and what didn't stick at all. Afterward, they moved into full production mode and produced animation and, at the same time, did the 3D model of the shoe. Plus, they used the shoes for OOH prints and all motion graphics.
