Unspecial Day

VIW Design

crafted the visual identity for Unspecial Day. A offline event that is a celebration of the unsung heroes of the coffee world – the specialty coffee. This extraordinary gathering emerged from a simple yet profound inquiry: "How can we share the exquisite experience of specialty coffee with a wider audience and spread happiness through it?" From these fundamental questions, Unspecial Day was born. Designed to transmit the authentic essence of specialty coffee to the masses, this event showcases the "Best Coffee from the Best Barista." Throughout Unspecial Day, top-tier baristas craft the finest coffee in various sessions that delve into the art of roasting, brewing, espresso mastery, latte art, and their signature creations. Each session is graphically represented, delivering intuitive and captivating images that encapsulate the essence of a day dedicated to the pursuit of extraordinary coffee experiences. Unspecial Day invites all to savor the magic that lies within every cup, proving that even the most ordinary of days can be transformed into something truly exceptional with the perfect brew.