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The branding people
N/AJuly 07, 2020
Mindsparkle Mag
the branding people designed ¡UY UY UY! - a 100% natural supplements brand created in the US with Mexican love, with a product catalogue that includes protein powder, vitamins, and pre-workout. From their unique, but classic flavors, to its branding, ¡UY UY UY! portrays a young and fresh vibe inspired by our culture. tbpmx was in charge of developing a solid and friendly concept that aims to talk to the Mexican-American target.
The studio created a universe composed by a vibrant color palette resembling the Mexican Folklore, an affable logo accompanied by a typography selection influenced by the local aesthetics, and lastly, a series of illustrations of typical Mexican elements that strengthen the overall brand. Altogether, tbpmx managed to create a remarkable identity that very well captures the Mexican essence, therefore speaking to a very specific market.
Creator: The branding people
