Mindsparkle*

Universal Favourite

N/A

DATE

August 25, 2019

EDITOR

Mindsparkle Mag

Valiant Events Editorial Design

Following the successful rebrand of the Valiant parent brand, Valiant came to Universal Favourite to explore and evolve the visual identity of their Events sub-brand. It was time for their identity system to grow with them, to help them better express the breadth of their offering.

The challenge was to help Valiant Events develop a personality independent of the parent company, but in keeping with its renowned spirit. The designers needed to ensure that it stood out against a largely same-same competitor set, while dialling up the design sensibilities and the on-trend aesthetic that the industry prizes.