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Valichain is a vivid bling-bling jewelry brand designed by VValentines, a charismatic beauty blogger. With her strong passion for the perfect combination of playful-vibrant colors and glamorous glit accessories, VValentines intends to make her eye-catching jewelry brand image unique from others. The founder asked Studio byYSR to design the identity featuring all of her personality.
Valichain's packaging and art direction bring to life the colorful attitude of VValentines. Featuring a bright yellow color as the principal tone expresses feelings of joy and happiness. Also, the creative team came up with a gorgeous, super fancy type decision for Valichain's branding.