Vardama™ is a fashion / technology start-up, with a proprietary textile formula, making any kind of fabric (such as cotton, silk, tinsel or linen) repellent to all water-based liquids, such as red wine, cranberry juice or sports drinks. At the same time the fabrics maintain all vital elements of modern day fabrics, such as their feel and breathability all while adding additional moist-wicking features. 

Christoph Ruprecht had the opportunity to lead the brand from their intermediate start-up look and feel to a mature corporate design. Ruprecht aimed to create an online shopping platform that feels technically and visually sophisticated, yet being ground in minimalism - All at a small budget and using existing image material.

Vardama's logotype is 100% custom lettered and meticulously spaced, giving the brand a technical, futuristic, unapologetic and luxurious feel. The idea was to create a durable modern classic that feels at home with the likes of Versace, Prada or Burberry, yet doesn't have millennial start-up written all over it.

Black, as the fashion-classic, is replaced with a set of silver-blue hues, emphasizing the tech-aspect of the brand, while making the brand lighter, futurist and still allowing for a whole range of seasonal and campaign dependent splashes of color, throughout the minimalist make-up.

A clean architecture brings simplicity and ease into the design - understated typography and a simple modular grid provide the brand with room to grow and change due to putting the biggest emphasis on the creation of visual content.