Mindsparkle*

Pim Preston

N/A

DATE

December 08, 2020

EDITOR

Mindsparkle Mag

SO Veganly Eatery - Branding

Pim Preston designed SO Veganly Eatery - Branding. SO Veganly is a vegan eatery based in Texas, USA. The concept of the branding was derived from the soul-fueling benefits of the ingredients, focusing on fresh, vibrant and invigorating colors, along with a system of patterns and illustrations that could merge together to tell a story on how the dishes were created. Through the branding, SO Veganly empowers people to learn more about the food they put in their bodies, and how organic, vegan and alkaline food can have both healing and nourishing benefits. The goal with the designs was to stay away from a more traditional and rustic style, and go on a route that felt lively and joyful.