Vev is the only all-in-one web-building platform for professionals to create and launch unique web experiences with complete creative and technical freedom.

Vev sought to redefine its brand identity to match the power and flexibility of its product. As a result, they partnered with Decimal which collaborated with Mediocre to conduct a comprehensive brand audit and visual identity to attract a new generation of creatives.

The first step in this project was understanding the product and how diverse the tool is compared to others - defining what makes it unique, who uses it, and why. The popularity of web design software continues to grow, so finding new visual systems to explore was the main focus in creating their new brand identity.

Building a website requires precision, coding, and lots of attention to detail combined with imagination and fun. Vev offers the most flexible hosting solutions on the market. No-code and code open up a production process with limitless design-led opportunities.

While respecting their original logo, they created a distinctive visual language that sets them apart from other website-building platforms.

Color While building the creative team's brand strategy, they soon realized that most website builders in the industry are using electric colors, mainly some shade of blue. To help Vev stand out from this general trend, they defined a rich color palette that's easy to combine using soft, spark, and dark tones. Inspired by modern interior design and Scandinavian artists, they designed a unique color palette by combining soft tones with a more sparkling one, bringing depth and variety as a subtle nod to Vev's Norwegian origins. Vev users are always looking to push the boundaries of traditional web experiences. This color palette was selected to spark imagination and energy, combining matching soft and dark colors.

Illustration Drawing inspiration from Vev, they collaborated with illustrator Rutger Paulusse to build a world of floating geometric shapes that interact with one another, creating an abstract colorful universe of collaboration and endless possibilities. A battery of individual geometric shapes specifically created three illustrations for each of the three editors: Design, Code, and Content. They designed a color system for each editor to identify and organize their future website. There are many ways to use Vev, and that's why their portrayal plays with multiple perspectives of the same image, generating specific backgrounds, fitting every need.

Typography They selected Aeonik by CoType Foundry as their principal brand typeface because of its clean, contemporary, and straighforward look and the impeccable balance for display and text use. For specific display instances, they paired Aeonik with Iskry (stands for Sparks in Polish) by Laïc type foundry. They wanted to add a touch of elegance and sophistication to contrast the more utilitarian sans serif look, like a force that creates a brief electric spark.