Vigor Branding designed VH Beer Branding & Package Design. A locally prominent restaurant and bar in the Denver Metro area had a vision of launching their own beer brand focused on the palettes of their core guests. They collaborated with the Vigor team to develop a profound concept strategy from which the visual identity, packaging, and launch marketing materials were developed. With a juxtaposed style of classic meets modern and artful collages that pulled influence from area landmarks, the Vigor team crafted a uniquely remarkable, unforgettable identity. The strategy-driven work resulted in a rapid, high adoption rate that put VH Beer on par, or above, craft beer mainstays.
Creator: Vigor Branding