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Vinos Chidos is a project of Noah Tovares and Italian chef Marco Carboni, together, they seek through this initiative to bring to the Mexican public, a carefully curated selection of the best wines from different regions of the world.
Based on the colloquial Mexican expression "andar persa" which means to be drunk, the FAENA Studio team developed a series of illustrations where the protagonist is a Persian cat that "walks persa" in different situations. Either looking for wines, delivering them, drinking or visiting the different regions of the wines offered by the platform.