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Wir Modellbahner cover image

PAPA TOM

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April 03, 2020

Mindsparkle Mag

Wir Modellbahner

papa tom designed the visual identity and campaign "Wir Modellbahner". They initiated the change in image of the model railway hobby. The goals: to surprise, evoke pride and enthusiasm for the hobby. Alongside to the film, central components of the offensive were print advertising, social media with its own YouTube and Instagram channels and a community website.

 

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