Volare_

Marco Arroyo-Vázquez designed Volare_. The Work consisted on a development of eco-friendly packaging for gourmet pipes, which perk is the departure from the standard ways. A primary objective is to offer an unboxing experience that revalues the product.

CONTEXT Sunflower seeds are an addictive spanish snack. The main problem with this snack is that people are too used to throwing shells on the ground which makes spanish cities dirty.

CONCEPT IDEA (Graphic Design) The numerous grey tones of pipes were the main point, as well as their characteristic shape, that inspired a relationship with a feather!. If IT had to make a connection of each kind of sunflower seeds with an specific plumage IT would have 9,721 bird species to choose from!

PACKAGING To maintain the initial concept idea: “birds”, it was decided to create an eco-friendly packaging based on the geometric abstraction of a "bird dispenser". Material: ECOFRIENDLY Cardboard (Tecknocard FSC® Mix)

WHAT'S UNNIQUE? Unboxing experience! This packaging has 2 compartments, the first one (upper compartment) allows you to throw the shells of the sunflower seeds and avoid soil fouling and the second one (lower compartment) has an optimized opening for the product.