Mindsparkle*

Rafael Maia & Socialkorp

N/A

DATE

April 25, 2019

EDITOR

Mindsparkle Mag

Voluzi Brand Identity

Voluzi Brand Identity by Rafael Maia & Socialkorp.

Seeking references for the creation of the Voluzi new brand identity, an IT company based in Portugal, I decided to fall back to the representative scale of information in digital media until the binary code. The visual translation of the encoded information into a binary system can be visualized in the form of two pulses, one representing “1” and a second representing “0” in a two-dimensional graph.

This road leads us to the minimal representation of information in the current IT architecture since the definition of Boolean Algebra in 1854, then applied in electrical circuits in 1937, the bit. We advance in the timeline until the appearance of optical fiber, the fastest way for transmission of information nowadays, that among others can uses a technique for transmission of digital data called ASK (Amplitude-shift keying).