What's a better curve than a smile? Daily smiling boosts our mood, relieves stress, and reinforces our immunological system. We bring you a minty-fresh identity for a new approach to oral care. With custom care from our home's comfort and a curated product box made for your mouth only, Wally At Home helps you create a routine that works.

Wally came to Kati Forner's team with a bold plan, reimagining dental and oral care end-to-end. To create a model that’s smarter, more effective, affordable, and enjoyable. The kind that empowers you to transform your mouth and your health on your terms. Designers developed a complete strategy to guide the brand identity, with "a better way to a brighter smile" as their positioning. And, they expressed Wally’s irreverent personality, technology-driven approach, and thoughtful mission in messaging, starting with the tagline "Be a smart mouth" and the lead message "See less of your dentist".

So, creatives developed a visual identity that feels bright and refreshing, pushing the design to a vibrant, poppy place in considered ways to support the Wally mission. The logomark feels bold yet friendly, and it features an undercovered smiley face in the letter Y. The design team came up with a green-aqua color palette and created fun patterns that highlight the path oral care products like toothpaste, floss, and brush bristles resemble W’s. Plus, the art direction effectively supports the brand's modern approach and its friendly, easy-to-talk customer. Kati Forner's team gave extra energy and a dynamic approach to the brand by animating every graphic composition they've made.

Wally's branding feels as fresh as drinking cold water after brushing your teeth. We're fascinated by its simplicity and the consistency it has. Altogether, the design expresses a mission-driven brand and friendly approach to its customers.