WASTECARE

Serviceplan & Co created a visual identity for WASTECARE: Industrial waste certified as skincare.

There are 1500 synthetic chemicals used in the textile industry. And all of them have an impact on the environment and the people who produce textiles, and people who wear them. AIZOME has a patented ultrasonic dyeing technique which only uses medicinal plants. The result: textiles with health benefits but also wastewater with health benefits. To stand out in a sea of sustainability claims, they are taking the ultimate test.

Taken straight from from dyeing tank, the wastewater was tested according to cosmetic safety standards. It's then bottled and shipped out exclusively to key opinion leaders in the textile and fashion industry. The goal is to reach designers, producers, and decision makers and make the industry more sustainable.

Credits: Serviceplan, Mediaplus Group, Workbyworks Studio, ASTRAL Kreativ, Ashwin Suresh, kimera, Druckerei Vogl, paul+paul, Aldesign, Demo DesignModellbau, Jasper Techel, off studios GmbH, SQUARE FILM, Fabio Ziplies, Jürgen Branz, Yash Soni, Effectiv Team SFX Spezial Effekte, MassiveVoices, Artistspool