Get ready for the wide! Six years after the foundation of Widelab, it was time to redefine their identity. This is not a revolution, but a continuation, because from the beginning Widelab have been guided by the same values. The new identity is to be the background because it is our projects and clients that create their image and play the main roles. The brand feeling remains friendly and playful, but at the same time, Widelab wanted to make it clear that their partners can feel safe. However, Widelab do not want to be an invisible background, so they used strong but simple visuals with typographic accents and focused heavily on motion.

The studio aimed to execute interesting and innovative projects for thriving scaleups, collaborating with individuals who share their values: proactivity, empathy, and a design-driven approach. Through this, Widelab continues to build a stable and profitable company where everyone feels valued and fulfilled....Design a product that users really desire. Widelab are a design and dev studio providing a WIDE array of UX/ UI Design and Development services for Scale-ups. Widelab helped over 120 companies from 25 countries to advance their businesses based on the highest quality UX / UI design and best development practices.

Credits: Art Direction: Micha Parulski Lead designer: Grzegorz Leniewicz Logo: Kuba Enzowski, Natalia erko Brand guidelines: Grzegorz Leniewicz Landing: Grzegorz Leniewicz, Piotr Kamierczak, Rafa Olbromski Development: Ryszard Czernik Motion: Leszek Jaczyk Photo: Jacek Margol, Sylwester Ciszek