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WIM Fragrances cover image

Studio NinetyOne

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August 21, 2021

Mindsparkle Mag

WIM Fragrances

It's always good to take some time off and spend it on yourself. What's a better way than lighting a scented candle in order to do so? We're more of a sweet sandal kind, just if you're wondering. So, it's been a while since our last skincare post, and we're really into them because of their tiny canvas. Today, we're showcasing WIM Fragrances packaging design by Studio NinetyOne.

Woman In Mind, WIM, plays with the idea that self-care is not a luxury but a need. Indeed. Hence, designers displayed a natural color palette and fine typography to create an uncluttered composition. The brand fondly encourages women to pause, reflect, and replenish with its products, fragrances, scented roll-on oil, and candles. Studio NinetyOne has created packaging that is calm and clear with visual weight. Harlem rose and London fields were the incorporations to the brand's scents, and you can get the best of both worlds as they come combined in the format of candles. WIM's new signature fragrance line included a photograph session for its launch. After today's long workday, we'd love to transport directly to the set and enjoy their new perfumes. 

The overall aesthetic of the set shows the must-haves for that special me-time. And we love the imprint Studio NinetyOne gave to WIM's brand. They created a stunning, fresh packaging design and encouraged us to take some time for ourselves. 

Additional credits Lifestyle photography and video: Rochowski Studio Interior styling: Alex Kristal E-commerce photography: Gently Shake The World

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