Mindsparkle*

Equal Parts Studio

N/A

DATE

October 18, 2018

EDITOR

Mindsparkle Mag

Wolfe Brand Identity Design

Beautiful brand identity and stationery for Wolfe, an interior design company, created by Equal Parts Studio in Toronto.

The result of the studio's logo exploration is a refined identity that consists of a custom sans serif wordmark, a strong structural monogram that can be used on its own for applications with limited space, and a colour palette that reflects the love for natural surfaces and materials. Since there are many printed documents such as presentations, architectural drawings, and moodboards that the team needed to work with, they selected Proxima Nova as the secondary font. The legible, clean sans serif font is available on all the platforms and applications their team uses to produce their documentation.