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FEDORIV Creative, Sasha Blagov & Lena Smirnova
N/AJuly 05, 2019
Mindsparkle Mag
,
&
designed the identity for Woman Insight. Inspired by an expensive women’s gloss, they developed a vivid visual system. The style is based on the image from the cover of a magazine—openness, beauty, self-confidence. The logo was made strict and universal, and the most viable in different media due to the simplicity and flexibility of working with font blocks. The designers studied the methodology of the centers and picked up seven strong colors, so as not to become attached to one color, and to give more freedom. They obtained a visually pleasing, aesthetic style, what is called “eye candy.” This style in itself dictates the mood, its task is to encourage, inspire, and instill confidence.
Brand created by FEDORIV Creative
Making mockup Lena Smirnova
Photography and postproduction Lena Smirnova
