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Pop & Pac
N/ADecember 26, 2020
Mindsparkle Mag
Pop & Pac designed Wonder Cacao. Slathering a luscious, silky chocolate puddle back and forth on a marble slab; the process of tempering chocolate is tangibly captured, enticing a desire to discover, touch and taste. Wonder Cacao incites a delectable bliss and captures your imagination.
The packaging and brand design for Wonder Cacao began with a brief to elevate the chocolate experience. Through the client’s own love for chocolate and a wanderlust that had him explore the world to find the best cacao, the designers had the perfect creative starting point.
Their design centres on the lathering and swathing of chocolate, whilst also mimicking the client’s own journey across many mountainous regions. A custom moulded emboss was painstakingly hand etched, aligning to the artisanal art form of the chocolatier. A custom logotype was designed with luxury in mind with a subtle wisp adding to the sense of a journey and adding a touch of femininity.
Creator: Pop & Pac
