Workaholic. (Noun) informal: aka many of us during the lockdown. There’s no need to define the term. We are convinced that you can all relate to that adjective at some point in your life, especially if you’re between your 20’s and 30’s. We'd read this quote some time ago, and we want to share it with you “burn out is not a badge of honor”. Amen. The Clients Agency came up with an accurate graphic representation of a person addicted to work. Workaholic packaging came to life.

Creatives were working on the packaging for a cold brew coffee in a wine bottle. Because what are workaholics' two favorites beverages? They realized that a real workaholic is someone who can’t ever stop. That’s why they’ve created ten logos instead of one, ten label designs instead of one. Also, they designed a gift box, beer cans, coffee bean bags, coasters, pins, stickers, wrapping paper, flask, badges, posters. We want the whole kit right away <3 We certainly identify with this branding project and find it super fun and complete. And it combines the best two drinks in the world, featuring a soft pale color palette with almost black color and grey tones, which give the work a vintage imprint. Aren't you already thinking about where to put those cool stickers? Another entertaining feature of this project is the GIFs they made, the images in motion, which make them even more relatable.

Perhaps this project feels like taking a glance in the mirror and seeing yourself for a while. So, this is our invitation to stop working for a moment and enjoy life and this post too.

The Clients is a creative agency in Moscow that will help your brand grow a pair. They're pretty good in branding and advertising, but here they're featuring only graphic design work.