Wyatt Space Branding

Brand identity and interior design created for Wyatt Space in Seoul by

in Paris. Web development by Patrice Pellier.

Wyatt Space is now the largest high-end co-working space of the Korean capital, located in the Gangnam district of Seoul. With a particularly refined architecture and furniture, the premises are managed on the principle of a private community whose members benefit from a wide range of services. In support of the inauguration of the site in 2018, Avant Post developed a visual identity in accordance with the project’s DNA: it is minimalist, with a great focus on details regarding design and manufacturing, it fits perfectly with the atmosphere the customer has imagined - mid-century design, a neat industrial touch, etc.

The charter is based on a system of boxes where space and information are compartmentalized in an adaptable system. It thus faithfully reproduces how the premises work, with flexible solutions regarding shared spaces, private offices, etc. The identity unfolds on the stationery branch, the website, the walls of the place as well as various objects intended for the members of the Wyatt community.