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WWAVE DESIGN
N/ASeptember 28, 2019
Mindsparkle Mag
WWAVE DESIGN designed Yan Yan Fang Rebranding. A system of rebranding and package was designed for the edible bird’s nest brand Yanyan Fang based in Jiangxi, China. With the saturation of traditional bird’s nest in China’s market, most products deliver an old-fashion feeling to the younger generations. The challenge was to innovate and create new connections with the young market by designing a refresh image for the brand.
Designers created a collection of packaging with elegant color palette and illustrations, to communicate the brand values with modern language. The rebranding aims to reposition the brand and attract the eyes of the young middle class group.
Creator: WWAVE DESIGN
