Stitch Design Co. designed YEBO - a collection of sustainably-made women's shoes from the creators of Soludos, a thoughtfully crafted shoes and accessories brand. Made in Porto, Portugal, using non-edible corn, cork, natural rubber, organic cotton, recycled rubber and plastic, these stylish vegan sneakers are a step toward a better, more sustainable future.
The identity system reflects YEBO's innovative, playful personality. The logotype's custom letterforms utilize subtle serifs and rounded letterforms to convey warmth and a sense of whimsy.
A mix of graphic elements include playful shapes and bold colors in unexpected arrangements that speak to the brand's innovation and exploration of sustainable materials and processes.
Creator: Stitch Design Co.