Today, we're traveling to a concept store that sells design goods and art pieces located in Istanbul. The shop's outside inspired the designers to brainstorm homie, cozy ideas based on its bricked historical wall. The Canvas House studio was in charge of Yirmiyedi Kuzguncuk's brand identity. You might be amazed by the result of receiving inspiration from bricks. We're enthusiastic about this :)

The concept store inauguration was six months ago, and they've already received products from more than 100 designers! Yirmiyedi Kuzguncuk shop sells a wide variety of home decor; some are handcrafted and have a clean aesthetic, and others bring colorful and modern shapes that are trending today. There's no doubt we'd spent a lot of time inside the store, and our eyes would be jumping from one item to another so fast. We all know the red shade of brick. Well, The Canvas House featured different shades of this color. And use it in many finishes like metallic, translucent paper, and stamp wax. In particular, we love the Thank You card and envelope's color as it's not a very frequent one. The store's illustration perfectly pops out with its metallic deeper red, matching the worn-out red.

All in all, Yirmiyedi Kuzguncuk's brand identity is super complete, and every detail perfectly represents the building's uniqueness. Designers got profoundly involved with the concept and knew who the audience was. Hopefully, one day we'll return to Istanbul to visit Yirmiyedi's concept store. So, scroll down and check the beauty in this branding design The Canvas House has created.

Photography: Betül Bora