Today, we want to enter a zen mode and listen to our bodies. Traditional Chinese medicine, or TCM, treats some issues and approaches treating aliments from a holistic perspective. We were captivated by Yours Truly minimal aesthetic. The creative mind behind its packaging design is from Han Gao. 

Yours Truly is a Chinese modern TCM supplement brand with a unique visual identity that superbly stands out from the competition. Experienced Han came up with a super clean concept. As it can be deduced, each color represents a different flavor for the complements. Still, the packaging includes in its label nutritional information. The color palette chosen for this project features some pale, pastel tones with a daydream style. We love the subtle tone difference between the label and the box color. Plus, a matching writing machine, vintage typography completes this minimalistic design for Yours Truly packaging. Every text block is perfectly aligned, and negative spaces play an essential role in the composition's harmony. 

The overall project and art direction follow this minimal approach with a warm feel. It demonstrates that more is not always best. 

Han Gao is an individual offering creative direction, branding, web, and graphic design. He has been working internationally with artists, musicians, fashion designers, programmers on various multi-field projects.