So, this time we're going a couple of years back in time, just 190,000 years ago to be precise. Today's design post is about a nomad concept; these are the people who didn't settle in just one place. Yurts are a nomadic type of house. And Yourta is a brand designed by Dimasso studio.

Creatives worked not only for its visual identity but also brainstormed ideas for the brand's name. Yourta brings ancient crafts and rituals to the modern world by bringing people together. To reflect, to celebrate, to share, to live. Yourta promotes a careful and conscious way of living with care, respect, and love by producing handmade yurts. The brand's identity for this handcraftsmanship features a clean and simple design yet thoughtful. In times when clear communication is fundamental, the studio made Yourta a super recognizable brand. They aimed to enrich the human spirit by design. For instance, the wordmark and the A letter take their cues from the delicate shapes of the Yurta's structure.

In this branding project, we can witness Dimasso's working principle. The studio seeks the brand's essence and dismisses all the irrelevant, complementary elements. We're fascinated by their morphological sensitivity when creating the monogram most characteristic of the brand. All in all, it's an outstanding result for Yourta's powerful message and the whole universe around it.