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ZATO Identity cover image

Oleg Dashkin

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July 07, 2019

Mindsparkle Mag

ZATO Identity

Oleg Dashkin designed the identity for ZATO. Closed administrative-territorial formations (CATF) are closed for free visits to the city and settlements in the USSR and the Russian Federation. Identity is built on the structures of the children's and sports grounds of the USSR, which form the basis of a dynamic identity. This project is the beginning of the development of a full-fledged style and brand book for closed cities of Russia.

The logo has also developed a system of grids and forms, which largely originate from the structures of children's and sports grounds of the USSR. Additional elements make the style more diverse, are the basis of the dynamic identity of ZATO!

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