Mindsparkle*

Behalf Studio

N/A

DATE

August 30, 2023

EDITOR

Mindsparkle Mag

ZEE Agency

Hailing from Vietnam, ZEE Agency is a full-stack creative agency that champions contemporary lifestyle brands. After marking seven years as a premier local agency, ZEE recognized the need for a rebrand. Behalf teamed up with them to redefine their "Lifestyle-Focused" brand identity, solidifying their leadership in the lifestyle sector.

Drawing inspiration from "The Touch of Life," we bridge clients and their target lifestyles, unlocking boundless creativity. Behalf Studio's ZEE Display typeface combines adaptability with unique flair. Complementing this is our dynamic visual framework, ensuring both consistency and adaptability in our brand's presentation.