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&Walsh
N/ADecember 24, 2019
Mindsparkle Mag
&Walsh deigned Zooba Branding. Zooba is an Egyptian street food restaurant based in Cairo. Their food is a modern twist on traditional classics. With the opening of their first store in NYC, they came to &Walsh for a new brand identity. Designers went to Cairo and were inspired by the beauty of the layered visuals we saw on the streets: the hand-painted typography on foul carts, geometric patterned tapes, mix & matched colored tiles, posters, and painted illustrations on walls.
&Walsh worked with a Cairo-based calligraphy artist to paint the Arabic type for the branding. They layered this with modern versions of patterns and illustrations inspired by the streets of Cairo. Just like their food is a modern twist on traditional classics, they aimed to do this with the visual language.
Creator: &Walsh
