Ayble Health is a precision health platform that combines clinical protocols, behavior science and machine learning algorithms operating on the largest GI behavioral health database in the world to empower gastrointestinal patients with chronic GI conditions through comprehensive, personalized and predictive care programs. In an effort to incite radical change in the current status quo of GI health, Ayble Health’s platform is putting the user first, presenting their clinical-grade solutions through an approachable, consumer-friendly experience. Drawn to the dynamism and depth behind Astronaut Monastery designs, Ayble Health partnered with the Astronaut Monastery agency to develop their creative identity and give health tech a human-centric face lift.

By choosing empowerment as the foundation of their brand, Ayble is “able” to meet the individual where they are—transforming individual data into highly personalized diet plans. Challenging the complexity and coldness typical of branding in the digital health space, Ayble Health’s UX takes careful steps to provide an approachable and effortless experience, offering prompts, directions and insights in a clear and digestible way. Ayble Health has injected a sense of lighthearted liveliness into their branding, opting for a vibrant color palette and contemporary typeface. Privileging fun and optimism, Ayble Health’s app is scattered with playful illustrations that usher users through daily data input and insights.