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RoAndCo

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February 02, 2023

Mindsparkle Mag

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Bala

Inspired by rediscovering the joy of movement and functional yet beautiful design, the refreshed Bala brand and redesigned website infuses a sense of fun and imagination to the future of fitness. The website enhances the shopping experience through dynamic design as well as highlights the refreshed brand and art direction. Movement also plays a key role throughout the Bala brand, and as you move through the website, you’ll discover a dynamic web experience for an innovative brand.  Floating products and subtle color shifts as you scroll, the new Bala website showcases the seamlessness and elegance of their products.

Creator: RoAndCo

art direction Bala beautiful design dynamic fitness fun functional inspired joy movement shopping experience website
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