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Ali Doucette, Sienna Scheid

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May 08, 2023

Mindsparkle Mag

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Guava Website

Guava underwent a rebranding effort to align its values of creating original product designs and helping parents in their adventures with its visual identity and messaging. The company partnered with freelance designer Ali Doucette and web designer Sienna Schied from On Sight Co, as well as with talented photo and video production companies Capture Film Co in Minneapolis, MN and Weekend Creative duo out of SF, CA.  The rebranding process spanned almost two years and included extensive research (qualitative and quantitative research, category research, and stakeholder interviews) as well as new art-directed photo and video shoots. These collaborations resulted in a completely new brand positioning for Guava, which can be seen in the updated website.

Creator: Ali Doucette, Sienna Scheid

Ali Doucette Guava Website Sienna Schied site of the day sotd visual web Web Design webdesign website
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